Hello
A Bit About Me
As an early career design manager with a foundation in interior design and an MA in Design Management, I specialize in applying strategic design to solve complex challenges. My expertise includes qualitative research, concept ideation, and rapid prototyping, with a focus on creating solutions that are both innovative and impactful.
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Leveraging systems thinking, storytelling, and futures thinking, I excel at driving sustainable strategies that align human needs with business objectives. With experience across retail, hospitality, and corporate design, I am committed to contributing to Dubai’s forward-thinking design ecosystem through thoughtful, transformative solutions.
Leveraging strategic design to craft innovative, human-centered solutions that align business goals with user needs.
My Approach: Navigating Creativity with the Double Diamond
Guided by the Double Diamond framework, my design process balances exploration and focus to craft thoughtful, impactful solutions.
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Discover: I begin by uncovering the deeper context, asking insightful questions, and gathering diverse perspectives to identify the root problem.
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Define: Insights are distilled into a clear, actionable design brief, ensuring purpose and alignment from the start.
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Develop: I explore, ideate, and iterate—merging creativity with critical thinking to test and refine possibilities.
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Deliver: Finally, I bring ideas to life with precision and care, ensuring solutions are both innovative and effective.
This approach reflects my belief in combining curiosity with strategic clarity, creating designs that resonate with users while delivering measurable value.
